Focused Structure

Why is second stage growth so hard for businesses to achieve? They take off like a rocket, grow like crazy, and steal business from bigger competitors every step of the way. Then all of a sudden, they find the growth slowing, profitability slipping, and people in the company fighting with each other, and they just can't seem to get ahead of it.If this sounds familiar, welcome to Whitewater.

2020 was set to be a banner year. And then March hit, and all that momentum evaporated in a moment. If your small business was stable before COVID-19 but is now struggling, this article will help you to create and execute the right strategy to not only recover but thrive!

The second stage in the Predictable Success Lifecycle is Fun. It's an incredible time for the business. During this time, businesses often achieve double-digit and triple-digit annual growth as they break free from gravity and rocket out of Early Struggle. Here's how to make the most of it!

If you are wondering if your new business is going to make it, this article will help you clearly navigate what is likely to be some very difficult decisions for you and your new business. If you haven't started your new business yet, but you are considering it, I believe you'll find this article incredibly helpful as well. I'm going to be painfully honest with you because if you choose to proceed, you need to know what you'll be facing. Before that, though, you could probably use a little hope right now.

Every business starts in Early Struggle. It is an existential fight for survival. It's like a ship setting off for its maiden voyage during a hurricane. Almost everything you do, you're doing for the first time. The learning curve is steep, but you have push through and fast. In this article, we'll show you exactly how to do just that.

There are six common traps that founders and entrepreneurs unknowingly fall prey to during the early days of their new business. The first step to avoiding them is knowing that they exist.

Do you ever just wish you could see around the "next corner" for your business? Have you ever been blindsided by a major challenge that seemed to come out of nowhere? But in hindsight, you realized it had been brewing for a long, long time; you just didn't see it coming.

One common misconception leaders have is to believe they can scale their business by doing more of what they've always done. Pivot. Say yes. Save the day. Then, do it all over again. However, growing and scaling are two completely different challenges.

Where does growth come from, incremental gains, or quantum leaps? There are so many articles written on this question, and they come to virtually every single conclusion. I'd like to take a moment to try to explain why the answer is "YES" and what that means for your business.

How do you decide who you let in influence the vision and direction of your company? I'm not just asking about ownership, but on other issues like leadership, decisions, advice, and authority, who do you allow inside?

If your business growth was once booming but has since slowed, where do you think you should look first? Pricing? Nope. Costs? Nope. Marketing content? Nope. You may have problems in all three of these areas and probably have a lot of problems in other areas too.

8 out of 10 startups fail. In this article, I’ll explain why and what you need to do to get through this grueling phase in the corporate lifecycle.