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A company's fate is decided in Treadmill. In this article, I'll show you what happens to this decision in the wake of (or middle of) the COVID pandemic, and what strategies you can implement to use the crisis productively to turn things around and pull the business back into Predictable Success.
The problem of Treadmill is the business has begun to lose or even suppress the visionary risk-taking that brought it this far. It is often so subtle that most within the organization don't even notice, and those outside of the organization (especially stockholders) will likely be happier than ever. What no one realizes is that the fate of the entire organization is decided in Treadmill.
In the middle of all the economic hardship and social upheaval we are experiencing right now, there is an opportunity for some businesses to grow faster than ever. This is a strategy that companies in Predictable Success can use today to create years of growth and come out of the crisis, not only surviving but thriving and better off because of it.
Why is second stage growth so hard for businesses to achieve? They take off like a rocket, grow like crazy, and steal business from bigger competitors every step of the way. Then all of a sudden, they find the growth slowing, profitability slipping, and people in the company fighting with each other, and they just can't seem to get ahead of it.If this sounds familiar, welcome to Whitewater.
2020 was set to be a banner year. And then March hit, and all that momentum evaporated in a moment. If your small business was stable before COVID-19 but is now struggling, this article will help you to create and execute the right strategy to not only recover but thrive!
The second stage in the Predictable Success Lifecycle is Fun. It's an incredible time for the business. During this time, businesses often achieve double-digit and triple-digit annual growth as they break free from gravity and rocket out of Early Struggle. Here's how to make the most of it!
If you are wondering if your new business is going to make it, this article will help you clearly navigate what is likely to be some very difficult decisions for you and your new business. If you haven't started your new business yet, but you are considering it, I believe you'll find this article incredibly helpful as well. I'm going to be painfully honest with you because if you choose to proceed, you need to know what you'll be facing. Before that, though, you could probably use a little hope right now.
Every business starts in Early Struggle. It is an existential fight for survival. It's like a ship setting off for its maiden voyage during a hurricane. Almost everything you do, you're doing for the first time. The learning curve is steep, but you have push through and fast. In this article, we'll show you exactly how to do just that.
There are six common traps that founders and entrepreneurs unknowingly fall prey to during the early days of their new business. The first step to avoiding them is knowing that they exist.
If you're struggling with your sales right now as many businesses are, you know you don't have time to sit back and hope this whole thing blows over. But what can you do now? How do you get your sales back on track during the COVID-19 crisis?
Many business leaders right now are recognizing this brutal reality: their current sales and marketing methods are not built for these trying times. The pressure is building for companies to get their sales back up, but it's a real struggle.
In part 2 of our series 8 Practical Ways To Lead Your Team Through Every Crisis, I'm going to pick up where we left off and show you three ways you can use meetings to keep your team from fraying apart. If you take these steps, you'll not only keep your business alive, but you'll also activate and empower your team to do more than any of you thought possible.
