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You and your leadership team have been through a lot. You've almost certainly had some extreme challenges, some small wins, and a lot of hard work. But as you look to the horizon, you're realizing; this is far from over.
One common misconception leaders have is to believe they can scale their business by doing more of what they've always done. Pivot. Say yes. Save the day. Then, do it all over again. However, growing and scaling are two completely different challenges.
You created a great ebook. Then you put it up on your website and low and behold; people started downloading it! New leads started coming in, and all was well. But something didn't quite seem right.
There is one choice every successful Founder must make. At some point, every Founder will need to choose between transforming culture and character of the organization to create the ability to scale OR limiting the growth of the organization to keep it within its current operating capacity.
Let's face it; not everyone is ready to buy on their first visit to your website. I'm probably not going to buy that beautiful house I just clicked on in a Facebook ad this morning, no matter how convincing your website is. This is especially true of traffic from social media.
An automated email sequence is a set of emails, usually five or more, that go out at pre-scheduled times starting immediately after someone subscribes to your list. This may sound complicated, but automated email sequences are quite easy to set up, and they are an incredibly powerful marketing tool. They are very low cost, and the best part is they work 24/7 with almost no maintenance requirement.
I want to introduce you to the Superman of the button world, the “Buy Now” button. The Buy Now button on your website will do more for the success of your business than any other.
If your business growth was once booming but has since slowed, where do you think you should look first? Pricing? Nope. Costs? Nope. Marketing content? Nope. You may have problems in all three of these areas and probably have a lot of problems in other areas too.
What do you do when your business stops growing, and what worked in the past only seems to make it worse? To overcome this challenge faced by every growing business, you will need a new roadmap.
Learn how you can minimize your advertising costs and maximize your growth. To do so, we’ll talk about the difference between marketing costs and advertising costs, and talk about how an investment in marketing can compound the impact of whatever growth strategy you already have.
For the first time in a long time, the growth seems to be slowing. Executing on decisions feels more like struggling through a muddy swamp than the perpetual march forward you used to have. Things seem complicated and confusing. What was once a well-oiled machine is slowly, painfully grinding to a halt. Here's how you can fix it.
Almost every business I've worked with struggled to know what questions to ask on their lead forms. If you too aren't sure, this article will give you a clear framework to know precisely what questions to ask on the lead form(s) on your website, so you can get as many high quality leads as possible!
