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He said to me, “I wish I spent more time out of my comfort zone.” He went on to describe how the most uncomfortable times in his life were the ones that not only refined him into the man he is today but also created the vast majority of the success he’s had at work and with his family and friends.
The "Stop Doing List" has been one of the most painful but powerful tools I have had to learn to use over the last 13 years of running a successful small business.
The best way to market your product is to talk about your customer's success. To do so, you need to make a subtle shift and re-prioritization in your marketing content. Your success is secondary AND necessary to the customer's success.
